Krombacher Beer: Germany’s Best-Selling Pils & Where to Buy in Australia

Founded
1803
Brewed in
Kreuztal-Krombach, North Rhine-Westphalia, Germany
Owner
Schadeberg family
Known for
Pilsner, Weizen, Radler, Alcohol-free
Try first
Krombacher Pils
In Australia
Usually in larger stores such as Dan Murphy’s and First Choice Liquor, and at good independent bottle shops.
Beer types
Pilsner, Wheat Beer
Official site
krombacher.de

Krombacher has for years been Germany’s best-selling beer brand. Its pilsner, brewed with soft spring water from the hills of Siegerland, is the beer many Germans grew up with, and it is increasingly easy to find in Australia.

The story of Krombacher

In 1803 Johannes Haas founded the brewery in the family inn in Krombach, a village in the Siegerland region of western Germany. The brewery has stayed in private hands ever since and is now owned by the Schadeberg family.

Krombacher grew into one of Germany’s biggest breweries in the second half of the 20th century, helped by memorable TV ads featuring its island-and-lake landscape. In 2002 it ran a well-known campaign with WWF to protect rainforest in Central Africa, with every crate sold helping to fund it.

Krombacher beers to try

What does Krombacher taste like?

Krombacher Pils is softer and less bitter than many northern pilsners, thanks to its very soft brewing water. It has a light grainy malt character, a floral hop aroma and a clean, dry finish, which makes it easy to drink in hot weather.

Food pairing: Barbecued sausages, burgers, pizza, schnitzel and fried chicken.

Where to buy Krombacher in Australia

Read why Krombacher tops the ranking in our best German beers guide, and check our German beer prices before you buy.

Krombacher FAQs

What is the number one beer in Germany?

Krombacher has for many years been the best-selling beer brand in Germany, mostly thanks to its pilsner. It is brewed in Krombach in North Rhine-Westphalia by a family-owned brewery.

Is Krombacher available in Australia?

Yes. Krombacher Pils is sold at larger Australian bottle shops such as Dan Murphy’s and at independent stores with an imported range, in bottles and 500 ml cans.

What is Felsquellwasser?

Felsquellwasser means “rock spring water”. Krombacher brews with soft spring water from its own sources near the brewery, and the word is a big part of its advertising.

How strong is Krombacher Pils?

Krombacher Pils is 4.8% ABV. Krombacher Weizen is 5.3%, and there is also an alcohol-free Krombacher 0.0%.

← Back to all German beer brands · Ranked #9 in our list. Last updated 2 October 2026.

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